A couple of days ago Pitti Immagine announced the Trussardi Group as the special guest of the next edition of Pitti Uomo (11-14 January 2011, Florence, Italy).
Apparently the decision fell on Trussardi since next year the group is celebrating its 100th anniversary (the Dante Trussardi glove factory opened indeed in Bergamo in 1911).
In the last few years the group - under Beatrice Trussardi’s leadership and with Creative Director Milan Vukmirovic at its helm and Massimiliano Gioni working for the Fondazione Nicola Trussardi - found new commercial strength, yet there are two things the group still hasn’t managed to do.
The first thing is bringing back catwalk shows in amazing locations and public spaces: in the past Trussardi designs were indeed showcased in places such as La Scala, Piazza del Duomo, the Milan Triennale, the Palazzo della Borsa, the local railway station, the San Siro racetrack and the Accademia di Brera. Will we see a fashion presentation that will be opened also to ordinary people at the Pitti? I know this is a dream, but I genuinely hope so.
The other thing the company still hasn’t managed to do is restoring that bizarre relationship Nicola Trussardi seemed to have with cinema and in particular with horror films: master of the modern horror genre Dario Argento directed the A/W 1986-87 Trussardi Action catwalk show that, taking place on 9th March 1986 in Piazza del Cannone, Milan, re-enacted the opening from Suspiria (1977) and culminated with a maniac killing the models right on the runway.
Trussardi also lent the costumes for Lamberto Bava’s Demoni 2 (Demons 2, 1986), following the tradition of other Italian fashion houses that provided entire wardrobes for horror films (anybody remembers the Mila Schön-Emilio Miraglia connection?).
Since the Suspiria remake will be filmed next year, maybe this is the right time for Trussardi to rediscover its links with horror films. In fact what about doing a modern version of Scerbanenco’s late 60s novel I milanesi ammazzano al sabato (Milanese Kill on Saturdays) involving also a gloved maniac? (Trussardi was a glove making company after all…). The challenge is open.
In the meantime, I’m embedding here a clip from Demoni 2 that features some close ups of clothes (and quite a lot of fake blood as well...) and an extract of an Italian programme broadcast in the 80s by Italian TV state television channel RAI that featured Dario Argento explaining his tricks.
In this extract he explains (in Italian) the trick behind the head used in the woman-to-demon transformation in the birthday scene (Argento co-wrote the script for Lamberto Bava’s film and also produced it).
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