Video mapping is definitely an intriguing technique and, if you've ever got the chance of seeing innovative images projected on the facades of famous architectural spots in specific places or upon landmarks such as cathedrals, cinemas, factories or assorted industrial buildings, you know that this technique is not just mesmerising, but it can be intriguingly exciting and moving as well.
Next week Zaha Hadid Architects (ZHA) will unveil a video project developed by its Computational Design (CODE) research group (Director: Shajay Bhooshan; Team: Filippo Nassetti, Marko Margeta, Vishu Bhooshan, Tommaso Casucci) in collaboration with leading digital artists and computer science researchers Andy Lomas and Mubbasir Kapadia.
Accompanied by a soundtrack by musician Max Cooper, the piece is entitled "Behaviour Morphe" and will be part of the 2017 Schlosslichtspiele Festival (The Karlsruhe Castle Light Festival) in Karlsruhe, Germany (3rd August - 10th September 2017).
This event features a rich programme of spectacular light mapping projections on the 170m facade of the city's Baroque castle. The festival is a way to combine traditional architecture with digital spatial concepts and this year there will be other architects taking part in the event - Hani Rashid, Lise Anne Couture and Greg Lynn.
A preview video currently available online shows the main themes behind "Behaviour Morphe", with a series of geometrical architectural shapes virtually transforming the facade of the building, turning inside out these hidden spaces and revealing its interiors recreated as laboratories for computer-generated people.
The forms projected on the building radically reconstruct its surface, generating visions of abstract cell structures, hinting at new natural environments, at biological growth and adaptation.
It looks like the architectural practice in future may focus more on expanding the projects by its CODE unit: ZHA is currently showcasing some of its projects during the Global Design Laboratory exhibition (on until 10 Oct 2017) in Taipei, Taiwan. For the occasion the office is presenting its most recent and current projects such as built and unbuilt architectural works, furniture and product design, but it is also displaying the experimental designs of the office's research group CODE and the work of ZHA's Virtual Reality Group. This may prove that the office of the late Zaha Hadid is evolving and expanding towards new territories that may represent its future and the future of architecture and design.